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- Jordan Cheyenne apologized after a clip of her son posing for a thumbnail while crying went viral.
- The YouTuber later said she was "disgusted" with herself in an apology video.
- Cheyenne said her 9-year-old son will no longer appear on her YouTube channel.
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A YouTuber has apologized after footage of her asking her crying nine-year-old son to pose for a YouTube thumbnail went viral.
California-based Jordan Cheyenne has been posting to her YouTube channel, which has over half a million subscribers, for the past eight years. As well as day-in-the-life vlogs about being a single parent, she also posts lifestyle and fitness content.
On Wednesday, Cheyenne posted a video explaining that her new puppy had been diagnosed with parvovirus, a condition common in unvaccinated dogs and puppies which can be fatal.
The vlog, which was entitled "We are heartbroken," has since been removed, but a clip has been widely shared on social media, showing Chayenne pulling her son Christian towards her and instructing him to "act like you're crying," to which he responds, "I am crying."
-pots girl summer ♿︎ 25 (@givemepllants) September 8, 2021
Cheyenne gives him a series of instructions "for the video," telling him to put his hand to his face, look at her, and look at the camera. Throughout the process, the son continues to say, "I'm actually crying." Before shutting off the camera, she tells her son, "It's OK, it's OK, it's over."
In a subsequent video, Cheyenne said after the negative response she re-uploaded the vlog without the footage of her telling her son to pose, before taking down the video altogether later that day. The clip, which caused widespread backlash, was re-uploaded on several social media platforms, with one getting over 700,000 views on Twitter.
According to social media analytics site Social Blade, her channel lost 1,000 subscribers on Wednesday. The same day, Cheyenne posted a video entitled "I am immensely disappointed in myself," thanking her followers for calling her behavior out, and saying her "heart dropped" upon rewatching the footage of herself and her son. "It's so wrong, I should never have done that," she said.
"Today I want to let you know I'm so disgusted with myself for posing for a thumbnail on such an emotional video," she continued. "It made me take a step back and realize I need to just be way more present in the moment and not even be thinking about things like this when things are happening in my life."
Cheyenne also appeared on Thursday's episode of "The Dad Challenge," a social commentary podcast hosted by YouTuber Joshua Barbour, where she said she would not include her son in any future YouTube content.
"It is an internal struggle because I do think people like seeing the family," she said, adding that she would likely continue to feature her son on Instagram, but she would be posting YouTube content that doesn't feature him.
"I think that would best for Christian's mental health, to be honest, and I do have a lot to offer content-wise without my child. So going forward I can 100% make a commitment to pull Christian off there," she said.
Cheyenne did not immediately respond to Insider's request for comment.
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